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03:45:22 pm on January 25, 2012 | # |
Yes, obviously video is different, but if you strip that away then you will see that it is just marketing and using advertising concepts and practices. Your videos will perform at the top of their game only when you optimize them correctly.
You would not try to rank on the first page of Google without onpage and offpage optimization; so neither will you skip it with your video marketing. Do continue reading because you are about to learn three approaches to video optimizing that will give you some bang in your next campaign.
Make sure the length of your videos is not too long because you want you don’t want your viewers to get bored of the content. Granted, much depends on your market, but if you make very long videos of 15 to 30 minutes you will run into problems. Of course it all depends on why you are on a site, but when you are viewing a video you want it to get to the point. You want to create a desire so great that people will want to click through to your site. If your video is too hypey or too stale and uninteresting, then you will lose them to somebody else.
Do not forget to let people share your video plus make comments and rate it. Letting people share and rate will help people to spread a good word (hopefully good) about your video. People are such social approval animals, so what they do is read the comments and then possibly make a decision based on those comments. If people see that they cannot comment or rate, then that will make them suspicious about your video.
You can also use social bookmarking sites to help get backlinks and extra exposure for your videos. If you do a good write-up for your videos, you can get a lot of views from social media and networking sites. This step is also very easy to do, but a little tedious and time consuming, but it will help you so don’t skip it. You do not need to use every single social networking and bookmarking site in existence because there are so many of them. The first couple of times you do this will be the most painful, but it will become old hat to you after a few times. In general, the methods we’ve covered here can enable you to optimize your videos and get the most out of your video marketing campaigns. Anybody can create a video and upload it online, but as an Internet marketer, you do it with an aim in your mind, and that is to get targeted traffic back to your website that you can convert into sales. Overall, if you go through these tips and start applying them, you’ll see a big difference in the results you’re getting from your video marketing efforts.